Question: A compapy uses a software program to capture and analyze consumer data to create and maintain customer profiles, including buying habits and purchasing patterns. it

A compapy uses a software program to capture and analyze consumer data to create and maintain customer profiles, including buying habits and purchasing patterns. it then uses this information to design individudized fulfilment strategies for its customers. The company is most likely engaged in

target market segmentation.

lifetime value marketing.

customer segmentation analysis.

share of customer management.

customer relationship management.

A compapy uses a software program to capture and

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