Question: PayPal Inc. uses a software program to capture and analyze customer data to create and maintain customer profiles, including buying habits and purchasing patterns. It

PayPal Inc. uses a software program to capture and analyze customer data to create and maintain customer profiles, including buying habits and purchasing patterns. It then uses this information to design individualized fulfillment strategies for its customers. The company is most likely engaged in

lifetime value marketing.

target market segmentation.

customer relationship management.

customer segmentation analysis.

relationship marketing.

PayPal Inc. uses a software program to capture and analyze customer

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