A compary's values relate to such things as

how it will balance its pursuit of financial objectives against the pursuit of its

how it will balance the pursuit of its business purpose$/$mission against the

fair treatment, integrity, ethical behavior, innovativeness, teamwork, topnotch quality, superior customer service, social responsibility, and community citizenship.

whether it will emphasize stock price appreciation or higher dividend payments to shareholders, and whether it will put more emphasis on the achievement of short$-$term performance targets or long$-$range performance targets.