a competitive advantage can be sustained via the potential for a more enduring edge than a temporary advantage over rivals.

the task of crafting strategy is not a one$-$time event but always a work in progress.

managers of every company must not alter the strategy in response to changing market conditions, advancing technology, unexpected moves by competitors, shifting buyer needs, emerging market opportunities, and new ideas for improving the strategy.

blending proactive, reactive, and adaptive strategies in times of crisis can gain a strong market position.

management fine$-$tunes various pieces of deliberate strategy and adjusts the strategy to become an emergent strategy.