A comprehensive marketing plan.

K-mart and sears case. please answer on both companies

1) Situation Analysis

B) The costumer environment

-Describe how issues such as brand loyalty, value, commoditization, and affect customers' purchase behaviors.

marketing class

Why do potential customers not purchase the firm's products? What are the features, benefits, and advantages of competing products that cause non-customers to choose them over the firm's products? Describe the potential for converting non-customers into customers. C. The External Environment Competition Identify the firm's major competitors What major strengths do these competitors possess? List any potential future competitors not identified above