A concept test is an

Multiple Choice

:$35$

internal evaluation among members of the entire crossfunctional new$-$product development team that consists of preliminary testing of a new$-$product idea rather than the actual product.

external evaluation with consumers that consists of preliminary testing of a new$-$product idea rather than the actual finished product.

internal evaluation that consists of preliminary testing of a new$-$product idea using a mock$-$up or prototype of the new item.

in$-$house computer simulation of the new product that closely resembles the actual product to forecast sales.

in$-$depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.