Question: A concept test is an Multiple Choice internal evaluation among members of the entire cross - functional new - product development team that consists of

A concept test is an
Multiple Choice
internal evaluation among members of the entire cross-functional new-product development team that consists
of preliminary testing of a new-product idea rather than the actual product.
external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the
actual finished product.
A concept test is an Multiple Choice internal evaluation among members

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