Question: a. Construct a Competitive Profile Matrix (CPM) in a table. State six (6) critical success factors and explain why they are significant in this industry.

a. Construct a Competitive Profile Matrix (CPM) in a table. State six (6) critical success factors and explain why they are significant in this industry.

b. Explain two (2) important points in your findings.

(CASE : KRISPY KREME DOUGHNUTS, INC. 2015 [KKD])

(Source: David, F. R. and David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16^th Edition / Global Edition.). Pearson.)

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