A consultant's LinkedIn profile includes recommendations from previous clients. What service characteristic is the consultant trying to address?

a.

incongruity

b.

inconsistency

c.

inventory fluctuation

d.

inseparability

e.

intangibility

Installations:

a.

consist of buildings and fixed equipment.

b.

include raw materials and component parts.

c.

include tools and office equipment.

d.

are similar to consumer convenience goods.

e.

are items used in the manufacturing process that become part of the final product.

The name GOOGLE has been given to its search engine to distinguish it from the competition. What does Google need to do to best protect its brand name from usage by competing companies?

a.

licence the brand name

b.

copyright the brand name

c.

trademark the brand name

d.

patent the name GOOGLE

e.

brandmark the name GOOGLE

A new line of sandals has no branding at all and is sold at flee markets and dollar stores. What type of product is this?

a.

a core product

b.

a not-for-profit product

c.

a private label product

d.

a generic product

e.

a family product