Question: A consumer - brand connection, achieved as the last step in building brand equity, is characterized by a focus on a brand's perceived quality and

A consumer-brand connection, achieved as the last step in building brand equity, is characterized by
a focus on a brand's perceived quality and superiority
a deep psychological bond between customers and the brand
establishing strong brand awareness among customers
a brand name that elicits an emotional response from consumers
A consumer-brand connection, achieved as the last step in building brand

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