Question: A consumer has used the same push mower for 2 0 years and has always fixed any problem that has occurred. Recently, though, the parts
A consumer has used the same push mower for years and has always fixed any problem that has occurred. Recently, though,
the parts to maintain the mower are no longer being made, and it can no longer be fixed. This has forced the consumer to
purchase a new mower.
Which product adoption process group is this consumer in
Late majority
Innovators
Laggards
Early majority
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