A consumer was asked to rate 20 different options, where each option had 4 characteristics, color (blue or red), weight (heavy or light), price ($1, $2, or $3) and shape (square or round). The responses can be used to answer which of the following questions? How much does this consumer value a heavy product relative to a light product? How much does this consumer like a square product relative to a round product? How price sensitive is this consumer? How much does this consumer value the color red relative to blue? All answers are correct