A consumer's personality influences the way he or she responds to marketing stimuli. Additionally, a lifestyle defines a pattern of consumption that reflects a person's choices of how to spend his/her time and money, and these choices are essential to define consumer identity. Lastly, underlying values often drive consumer motivations. Ask 5 people (with different demographics), "What is your favorite brand? Why are you loyal to it?" Record and post their answers to both questions and then determine which of the above categories has the greatest influence on brand loyalty (is it personality, lifestyle, or values).You must support which PLV category best fits each of your 5 respondents.  

Find reasons why to agree with their categorization. For the second response to a different peer, find reasons to disagree with their categorization.

Answer rating: 100% (QA)

Responses from Five Individuals 1 Respondent 1 Favorite Brand Apple Why Loyal I love the sleek design and userfriendly interface It aligns with my des... View the full answer