Use the table above to proofread the following items and correct them as needed.
A. Please address correspondence to the following address: General Mills, PO Box 1493, Minneapolis, MI.
B. The annually salary for General Mills€™ CEO is higher than that of Kellogg Company€™s CEO by approximately $400 thousand.
C. With nearly half of their net sales to Wal-Mart, General Mills and Kellogg Company are extremely dependent on a single retailer.
D. General Mills has six children€™s cereals with NPI rankings below 40, whereas Kellogg€™s has just three.
E. General Mills spends approximately 8.1 percent of its total revenues on advertising, whereas Kellogg Company spends roughly 8.8 percent of its total revenues on advertising.
F. Kellogg€™s children€™s cereals are the least nutritious cereals in the industry.
G. Since only about one in four boxes of cereal is sold without deals of some kind, cereal producers must constantly market new and exciting discounts and coupons.
H. General Mills reached $1.5 million in yogurt sales last year.
I. One of Kellogg Company€™s worst negative publicity resulted from ammonia leaks at some its manufacturing facilities.
J. The United States cereal market accounts for approximately 35.1 percent of the world market.


Other statistics about the breakfast cereal industry:
Approximately two-thirds of all cereals are sold with a deal (discounts, coupons).
The total cereal market in the United States is approximately $9 billion.
Gross profit margins in the breakfast cereal industry average between 40% and 45%.
The global cereal market is approximately $28.7 billion.
The ten cereals most marketed on TV to children are the following (company and percentage of sugar content displayed in parentheses):
1. Cinnamon Toast Crunch (GM, 33%); 2, Honey Nut Cheerios (GM; 32%); 3, Lucky Charms (GM; 41%); 4. Cocoa Puffs (GM; 44%); 5. Trix (GM; 38%); 6. Frosted Flakes (K; 37%); 7. Fruity and Cocoa Pebbles (Post; 37%); 8. Reesse€™s Puffs (GM; 41%); 9. Corn Pops (K; 41%); 10. Froot Loops (K; 41%).

Kellogg Company (K) Special K 34% General Mills (GM) Cheerios 31% Top-Selling Cereal Market Share in Cereal Industry Number of Employees Headquarters CEO Annual Salary Main Products 30,900 Battle Creek, Michigan $11.5 million 33,000 Minneapolis, Minnesota $11.1 million Ready-to-eat cereals, cookies, toaster Ready-to-eat cereals, yogurt, ready-to-serve pastries, cereal bars, frozen waffles, and meat alternatives soup, dry dinners, frozen vegetables, dough products, baking mixes, frozen pizza, snacks Newly Introduced ProductsSpecial K crackers, fruit crisps, and Chocolate Cheerios, Yoplait Delights yogurt chocolate pretzel bars. New Special K parfaits, Wanchai Ferry frozen foods, Betty flavors such as cinnamon pecan, fruit and nut clusters, and blueberry Crocker gluten-free dessert mixes, new Hagen-Dazs ice cream flavors North American Revenues 67.7% of total revenues 12.5 billion $1.1 billion 81.6% of total revenues $14.8 billion $908 million Worldwide Revenues Worldwide Advertising Expenses Net Sales Percentage to Wal-Mart 44% 30% Ammonia leaks at its manufacturing facilities Negative Media Attention Product recalls due to potential salmonella contamination Least Nutritious Children's Cereals (NPI is a nutritional ranking for cereals ranging from 34 [worst] to 72 [best] and issued by the Rudd Center.) Corn Pops (NPI: 35.8): Froot Loops Reese's Puffs (34.0); Golden Grahams (36.0); Lucky Charms (36.0): Cinnamon Toast Crunch (36.6); Trix (38.0) Count Chocula (38.0) (NPI: 38.0); Apple Jacks (NPl: 40.0) Yogurt Sales NA General Mills yogurt brands include Yoplait, Trix, Yoplait Kids, Go-GURT, Fiber One YoPlus, and Whips! Approximately $1.5 billon in yogurt sales Other statistics about the breakfast cereal industry: . Approximately two-thirds of all cereals are sold with a deal (discounts, coupons) . The total cereal market in the United States is approximately $9 billion. Gross profit margins in the breakfast cereal industry average between 40% and 45% . The global cereal market is approximately $28.7 billion. . The ten cereals most marketed on TV to children are the following (company and percentage of sugar content displayed in parentheses): 1, Cinnamon Toast Crunch (GM: 33%); 2. Honey Nut Cheerios (GM: 3296); 3. Lucky Charms (GM, 41%); 4. Cocoa Puffs (GM, 44%); 5. Trix (GM: 38%); 6. Frosted Flakes (K; 37%); 7. Fruity and Cocoa Pebbles Post; 37%); 8. Reese's Puffs (GM: 41 %); 9. Corn Pops (K; 41 %); 10. Froot Loops K, 4196).