a) Context. Summarise the key changes and trends that are leading to the increased importance of data analysis in companies such as Bangles, and how data analytics can add value 400 words

b) Plan. Summarise and justify the analytical approach that you will take using business analytics to answer the business question 350 words

c) Analysis i. Data. Outline any steps you have taken to clean the data ii. Analysis. Apply relevant analytical techniques that will support answering the business question. Summarise your analysis in insightful tables and charts and include an appropriate management commentary that highlights the key points that can be drawn from your analysis 650 words

d) Conclusion and next steps i. Concisely summarise your conclusions and recommendations in respect of the business question. This should include how the analysis could be improved (for example through using additional data) and highlight any concerns you have regarding the analysis ii. Next steps critically evaluate the use Bangles could make of advanced techniques such as econometric analysis in further analyzing the effectiveness of the UK marketing campaign 1,100 words

e) Board Summary i. Bangles would like a 5 slide summary that they can use internally and present to the Board. This should cover all of the key points in the report Create and then cut and paste 5 Microsoft Powerpoint slides into your a document that summarises your written report f) Additional marks are available for the professionalism of your report (for example writing style, quality of your presentation) and the use of appropriate research