Question: A core competency can turn into a if a firm relies too long on the competency without honing, refining, and upgrading as the environment changes.

A core competency can turn into a

if a firm relies too long on the competency without honing, refining, and upgrading as the environment changes. For example, Kodak ruled with its high

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quality film

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making capability. However, when digital cameras emerged, Kodak hesitated to shift gears, clinging to traditional film.

core rigidity

dynamic capability

core activity

strength

A core competency can turn into a if a firm relies

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