A core competency is a unique strength embedded deep within an organization that allows it to differentiate its products and services from its rivals, creating higher value for the customer. A core competency that Wil's Grill could use to compete in the street food market segment is (choose all that apply):

Select one or more:

a. The way Wil's Grill sources and prepares their food

b. John's experience with smoked meats and barbecue

c. The expertise of John's parents

d. Awareness of the Wil's Grill brand

e. Current market share