1. A couple of years ago two former Twitter employees that were accused of using Twitter customer information to spy for Saudi Arabia. Below is a short article that highlights some of the risks social media and other big tech platforms are under. How does this impact marketers? Why do marketers need to care? Thoughts? Comments?https://techxplore.com/news/2019-11-twitter-spy-case-highlights-big.html
2. couple of years ago there was an issue of kids eating Tide Pods, which are laundry detergent. If you were a social media marketer for Tide, and you got wind of the attached Tweet meme, how would you react? Is it anything to be concerned about? What would be your social media call to action? Thoughts? Comments?https://twitter.com/Tidepodmemes/status/949693054054670336
3. Below is an excellent short article that highlights the history about the Tide Pod Challenge issue from "Know Your Meme". Should this story be filed under "who cares", or is this something that Proctor and Gamble need to be concerned about? What would the best course of action be with this and other types of negative social media press? Thoughts? Comments? https://knowyourmeme.com/memes/tide-pod-challenge
4. Apple has a social media strategy, but it is not conventional. Take a look at the attached short article. How does Apple utilize social media, and why does it (or does it?) work for them? Thoughts? Comments?https://officechai.com/stories/apple-social-media-strategy/
5. Below is a blog from Brand 24 that talks a little about Samsung's social media strategy. What are they doing that is unique and or gives them a competitive advantage? Thoughts? Comments? https://brand24.com/blog/social-media-strategy-by-samsung-electronics/
6. Below is a link to an interesting article that talks about why brands (and people) get shamed on social media, and provides some tips on how to avoid it. Why is this an issue for corporate brands? What about individual brands? Have you or do you know anyone that has been shamed via social media? If so how did you / they deal with it? Thoughts? Comments? https://laptrinhx.com/why-smart-people-and-popular-brands-get-publicly-shamed-on-social-media-and-how-to-avoid-it-1489188981/

Answer rating: 100% (QA)

Impact on Marketers from Twitter Spy Case The Twitter spy case highlights the potential risks associated with the misuse of customer information on social media platforms For marketers this underscore... View the full answer