A courier company with a functional structure hires the services of an OD consultant; the idea is to form a system for measuring processes and evaluating the performance of its employees that is aligned with the internal development programs that the organization offers its employees. Although the company offers the consultant the full support of top management, it warns that its employees are not used to evaluation, which they perceive as hostile, since for them it is not necessary, and as proof of this it is enough to observe the following: the company continues to grow, it has a good working environment and its people are willing to work collaboratively. The top management wants its employees to be prepared for a new foreign competitor that in six months will begin to have a presence in the market. Three main purposes for planning the OD project of such a company. a. Actions at each stage that address the need of this courier company (according to Kurt Lewin's model). b. Promoting and detracting forces in this situation. c. Desired culture principles that the company should consider, in order to adopt the new performance control and evaluation system. d. Type of organizational configuration and its rationale for the project.

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