a. Create a weighted scores, or IE, matrix for Coke using the scores from the IFE matrix and EFE matrix I provided, not you own, using the template. Analyze and explain your results by looking at the strategy types suggested in figure 6-10 compared to the same strategies you developed in your SWOT analysis and also compared to your results for the Space and BCG matrices. Do not worry that the intersection is not in one of the bubbles, only what box it is in. For example if the intersection is in box VII, but outside the bubble, you still look at retrenchment and divestiture strategies.

b. Create a Grand Space Matrix for Coke. Use the template to complete this assignment. You only need one X axis and one Y axis number. Explain why you chose the numbers you did.

c. Analyze your results again, but this time compare the results of the Space, BCG, IE, and GSM matrices against each other. Is there any one or two types of strategies that stick out?

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Opportunities 1. Soft drink consumption has increased by 39% from 2012-2017 in the Asia Pacific region. 2. Soda consumption in Africa is expected to rise 29% between 2015-2020. Weight Rating Weighted Score 0.08 0.32 0.08 0.32 3. Bottled water consumption increased by 9% in 2016 in the United States. 0.06 3 0.18 4. Volume sales of sports drinks in the United States has increased by 10% from 2012-2015. 0.06 2 0.12 5. The global energy drink market is the fastest growing beverage market with a projected 3.7% growth from 2017-2022. 0.05 3 0.15 6. The global juice market is predicted to increase 3.4% between the years 2016-2024. 0.05 3 0.15 7. Ready to drink tea consumption grew by 3.7% in the United States in the year 2015. 8. Coffee consumption in the US increased 5% in 2016. 9. The worldwide protein market grew 60% from 2016- 2017. 0.04 2 0.08 0.04 2 0.08 0.02 2 0.04 10. The global snack food market is expected to be worth $620 billion by 2021, a 5.8% increase. 0.02 1 0.02 Opportunities 1. Soft drink consumption has increased by 39% from 2012-2017 in the Asia Pacific region. 2. Soda consumption in Africa is expected to rise 29% between 2015-2020. Weight Rating Weighted Score 0.08 0.32 0.08 0.32 3. Bottled water consumption increased by 9% in 2016 in the United States. 0.06 3 0.18 4. Volume sales of sports drinks in the United States has increased by 10% from 2012-2015. 0.06 2 0.12 5. The global energy drink market is the fastest growing beverage market with a projected 3.7% growth from 2017-2022. 0.05 3 0.15 6. The global juice market is predicted to increase 3.4% between the years 2016-2024. 0.05 3 0.15 7. Ready to drink tea consumption grew by 3.7% in the United States in the year 2015. 8. Coffee consumption in the US increased 5% in 2016. 9. The worldwide protein market grew 60% from 2016- 2017. 0.04 2 0.08 0.04 2 0.08 0.02 2 0.04 10. The global snack food market is expected to be worth $620 billion by 2021, a 5.8% increase. 0.02 1 0.02