Question: A.) Create, draw, and explain your own conversion path example. Then, for each of the following multi-touch attribution models, describe the pros and cons and

A.) Create, draw, and explain your own conversion path example. Then, for each of the following multi-touch attribution models, describe the pros and cons and provide an example using the conversion path you created.

- Last interaction/last click attribution model

- Last non-direct click attribution model

- First interaction/first click attribution model

- Linear attribution model

- Time decay attribution model

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