A creative brief will always include a preliminary budget for the ad campaign.

True

False

D

Question $43$

$1$ pts

An experienced artist is aware of the different functions of typefaces on a page. Therefore, she saves serif type for the headlines alone, and uses sans serif type for body copy as it is less tiring on the eyes.

True

False

Question $44$

$1$ pts

The body copy is the largest textual component of an advertisement.

True

False