Question: A creative strategy development video clip featured _ _ _ _ which changed its _ _ _ brand advertising when market research revealed a shift
A creative strategy development video clip featured which changed its brand advertising when market research revealed a shift in consumer opinions related to direct promotions of junk food to children. Its subsequent valuesbased ad campaign incorporated humor to win over choosy moms.
Question options:
JM Smucker, Jif Peanut Butter
General Mills Cheerios
Kraft Foods, Mac & Cheese
Quaker Oats, Captain Crunch
Target Stores Archer Farms
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