Question: A creative strategy development video clip featured which changed its advertising when market research revealed a shift in consumer opinions related to direct promotions of

A creative strategy development video clip featured which changed its advertising when market research revealed a shift in consumer opinions related to direct promotions of junk food to children. Its subsequent values

-

based ad campaign incorporated humor to win over choosy moms.

.

.

Smucker, Jif

(

Peanut Butter

)

General Mills

(

Cheerios

)

Kraft Foods, Mac & Cheese

Quaker Oats, Captain Crunch

Target Stores

(

Archer Farms

)

A creative strategy development video clip featured which changed its advertising

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