Question: A criterion is a rule or standard by which a decision is judged and assessed. In marketing, because decisions involve multifaceted considerations, decision criteria need

A criterion is a rule or standard by which a decision is judged and assessed. In
marketing, because decisions involve multifaceted considerations, decision criteria
need to be tied to
Customer loyalty
Intuitive-decision criteria
Measurable outcomes
Subjective criteria
A criterion is a rule or standard by which a decision

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