Question: A - Critically discuss, with reasons, whether they fall into the category of applied or basic research. Scenario 1 : The impact of AI -

-

Critically discuss, with reasons, whether they fall into the category of applied or basic research.

Scenario

1

: The impact of AI

-

powered customer service on satisfaction

(2.5

marks

)

A researcher would explore how AI chatbots, virtual assistants, and other AI

-

powered tools influence customer satisfaction with service interactions. It delves into the potential benefits and drawbacks of AI use in customer service.

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