Critically discuss, with reasons, whether they fall into the category of applied or basic research.

Scenario $1$: Predicting Customer Needs with Social CRM $(2\mathrm{.}5$ marks$)$

A researcher examines the integration of social platforms with the CRM system in a specific organization to predict customer needs and proactively address them before they become issues.

Scenario $2$: The Impact of Flexible Work Arrangements on Employee Productivity $(2\mathrm{.}5$ marks$)$

A researcher specializing in organizational behavior is interested in studying the impact of flexible work arrangements on employee productivity. Flexible work arrangements can include remote work options, compressed workweeks, or flexible start and end times.