Question: A customer benefit package is defined as a ( n ) clearly defined set of tangible and intangible features that customers recognize, pay for, use,

A customer benefit package is defined as a

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)

clearly defined set of tangible and intangible features that customers recognize, pay for, use, or experience. The CBP Is a way to conceptualize and visualize goods and services by thinking together.

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about how goods and services are bundled and configured

A customer benefit package is defined as a(n) clearly defined set

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