A dance studio in Boone, NC is offering Zumba classes. Zumba is an exercise program, which utilizes lively, pulsing music, and dance moves to create fun workouts for adults. The dance studio wants to generate awareness of its new program, communicate the enjoyment associated with the music-based program, and provide location and time information to the target market. Which of the following media vehicles would be BEST suited to meeting those objectives?

Select one:

a. A local radio station

b. A local billboard

c. A Yellow Pages ad

d. The Watagua Democrat newspaper

e. The Charlotte Observer newspaper