a) Define the term, big data - saying what it is, what it describes.

b) List and describe the 4 dimensions or characteristics of big data - the V's of big data.

c) List at least 3 sources big data can come from, that could be used to uncover insights that would be useful for marketing purposes (i.e., Coca Cola wants to gain insight into consumer behaviors in order to better understand needs and benefits desired, where do they go to collect big data on their customers and/or consumers)