Question: a. Describe the basic consumption process using a product that you recently purchased. b. Describe at least two benefits that you hope to gain from

a. Describe the basic consumption process using a product that you recently purchased.

b. Describe at least two benefits that you hope to gain from studying consumer behavior.

c. Referring to the CFA framework described two external influences and two internal influences.

d. Describe a product and the value you receive from it. Do you receive hedonic or utilitarian value from it? Explain.

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