Question: (a) Develop a vision for your chosen organisation in terms of the four categories of BHAGs. Support it with an appropriate Vivid Description (b) Write
(a) Develop a vision for your chosen organisation in terms of the four categories of BHAGs. Support it with an appropriate Vivid Description (b) Write a Mission statement for your organisation which includes the generally accepted four components of a mission statement. Section 2: External Analysis: (a) Scan the key segments of the PESTLEGGE environment and identify two key trends in each segment that may present challenges to your chosen organisation in the future. Indicate whether each trend is an opportunity or a threat for your organisation, and briefly explain your reasoning. Which of the segments do you anticipate will have the most significant effect on your organisation over the next five years and why? (This needs to be based on research). Ensure you also consider broad ESG aspects for the industry when identifying these key trends. (b) Consider the capitals theory of Bourdieu. How will the different capital endowments that people start life with, impact the ability of your organisation, to gain a sustainable competitive or comparative advantage? How do these different capital endowments impact the strategic approach of your organisation, with reference to traditional and emergent strategy formulation approaches? (c) In order to develop your understanding of the structure of your industry, conduct a Five Forces Analysis. (d) Discuss how the corporate brand be used to support the organisation in dealing wit
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