Question: A difference between products and services is that services Select one: a. exhibit more credence qualities b. have more search qualities c. cannot be assessed

A difference between products and services is that services

Select one: a. exhibit more credence qualities b. have more search qualities c. cannot be assessed after use d. are tangible goods

What factor does not cause problems in integrated marketing communication?

Select one: a. cultural diversity b. decoding c. customized advertising d. linguistic limits e. product attributes f. media absence

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