Question: a. Differentiate between audience segmentation, targeting, and positioning and explain why it is crucial for a successful social media marketing strategy to use this process.

a. Differentiate between audience segmentation, targeting, and positioning and explain why it is crucial for a successful social media marketing strategy to use this process. b. For your targeting, the creation of buyer personas in social media marketing are crucial. Argue for or against the importance of buyer personas in social media marketing. Would it be beneficial to re-visit your buyer personas in the post-COVID19 lockdown world? Provide appropriate evidence from course readings or discussions to support your argument.

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