A differentiation$-$based competitive advantage

Ninges on a companys success in developing top$-$of the line product fout res that will command the bigest price premium in the industry.

mout offen is the result of highly effective marketing and advertising campapes designed to build awareness and recognition of the product or service offering.

othen hinges on incorporating features that: $(1)$ rase the performance of the product, $(2)$ lower the buyer's overall costs of using the company's product, $(3)$ enhance buyer satisfaction in incanglie or nonesonomic mass or $(4)$ deliver walue to cortomers by erploding competiout capatilites that fivals cart manch.

requires developing at least one distinctive competence that tugers consider wable.

finarly alnoys is attached to the quality and service aspects of a campany product ollfering.