A differentiation$-$based competitive advantage often hinges on incorporating features that: $(1)$ raise the performance of the product $(2)$ lower the buyer's overall costs of using the company's product, $(3)$ enhance buyer satisfaction in intangible or noneconomic ways, or $(4)$ deliver value to customers by exploiting competitive capabilities that rivals can't match $.$ nearly always is attached to the quality and service aspects of a company's product offering $.$ requires developing at least one distinctive competence that buyers consider valuable. Omost often is the result of highly effective marketing and advertising campaigns designed to build awareness and recognition of the product or service offering $.$ hinges on a company's success in developing top$-$of $-$the$-$ line product features that will command the biggest price premium in the industry