Question: Using a product/service that could be effectively advertised via magazines (review the advantages/disadvantages of magazine advertising), draw and submit an advertisement for your product/service.


Using a product/service that could be effectively advertised via magazines (review the advantages/disadvantages of magazine advertising), draw and submit an advertisement for your product/service. Your artistic abilities or inabilities will not be graded. Submit with your advertisement the following information: 1. In what classification of magazines will you be advertising? 2. Within your classification, in which magazines will your add appear (just 2 or 3 examples is fine)? 3. What is your ad size? 4. Are you using preferred placement (if so, where) or run-of- book? Part II: Using a product/service that could be effectively advertised via newspapers (review the advantages/disadvantages of newspaper advertising), draw and submit an advertisement for your product/service. Since drawn advertisements for magazines and newspapers might be similar, you need to select a different product/service than you used for Part 1. Submit with your advertisement the following information: 1. In what type of newspaper will your ad be placed? 2. Is your advertisement a display ad or insert? 3. What is your ad size? Magazine and Newspaper Advertisement Exercise Criteria Magazine Advertisement Magazine Advertisement Magazine Advertisement Magazine Advertising 3 pts Advertisement Draw product advertisement. 3 pts Classification of Magazines Identify classification of magazines in which the advertisement will appear 3 pts Specific Magazines Identify specific Magazines 3 pts Advertisement Size State advertisement size Ratings 0 pts Advertisement Did not draw advertisement 0 pts Specific Magazines 0 pts Classification of Magazines Did not identify classification of magazines 3 pts in which the advertisement will appear Did not identify classification of magazines in which the advertisement will appear Pts 0pts Advertisement Size Did not state advertisement size 3 pts 3 pts 3 pts Magazine Advertising News Paper Advertisement News Paper Advertisement News Paper Advertisement News Paper Advertisement 3 pts Advertisement Placement State preferred placement 4 pts Advertisement Draw product advertisement. 4 pts Type of Newspaper Identify type of news paper 4 pts Advertisement Type Display or insert? 3 pts Advertisement Size State size of advertisement 0 pts Advertisement Placement Did not state preferred placement 0 pts Advertisement Did not draw advertisement 0 pts Type of newspaper Did not identify type of newspaper Opts Advertisement Type Did not identify advertisement type 0 pts Advertisement Size Did not identify advertisement size 3 pts 4 pts 4 pts 4 pts 3 pts Total Points: 30
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