A differentiation$-$based competitive advantage

usually is the result of highly effective marketing and advertising to enhance the brand, raise awareness, and build consistent customer experience.

hinges on a company's success in developing top$-$of$-$the$-$line product features that will command the highest price premium in the industry.

often hinges on incorporating features that raise the performance of the product or lower the buyer's overall costs of using the company's product, or enhances buyer satisfaction in intangible or noneconomic ways, or delivers value to customers by differentiating on the basis of competencies and capabilities that rivals can't match.

requires developing at least one distinctive competence that buyers consider valuable.

nearly always is attached to the quality and service aspects of a company's product offering.