A Digital Brand Analysis can help you understand how discoverable you & your content is through search rankings, how engaging your content and experiences are across social platforms or brand websites, and how your brand compares to closest competitors in these areas, as well as from the perspective of the consumer audiences youre trying to reach. How often should a Digital Brand Analysis be done?

1. Monthly
2. Quarterly
3. Annually
4. Custom frequency

Your justification:

With the explosion of audience data, marketers have a much better understanding of the people they are trying to reach. Audience data provides several benefits to brands but there is one that provides a benefit to both the brand and the consumer. What is it?

1. More advertising opportunities
2. Personalization of content & experiences
3. Opportunities to market in other channels
4. Other lifestyle and brand affinities for consumers

Your justification:

An audience analysis involves several different research activities that key information about what matters most about the audience youre trying to reach. Which of the categories listed below is NOT something that the audience analysis process will provide?

1. Demographics (age, gender, location)
2. Content consumption habits
3. Topic interests and affinities
4. Digital platforms they spend time on
5. Needs and expectations for products and services
6. Purchase history

Your justification: