Question: Q2. You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear

Q2. You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear in your planning chart. Arrange these elements into a logical & Sequential form of planning. You may feel to add additional topics as necessary (up to 250 items). Item APPROVAL and REVIEW MEETING can appear several times.

  1. Production layout
  2. Analyze selling cost
  3. Storage & shipping cost
  4. Train salesmen
  5. Literature to salesmen
  6. Print literature
  7. Sales manual
  8. Review plant costs
  9. Layout artwork
  10. Introduce at a trade show
  11. Establish billing procedure
  12. Revise selling cost
  13. Review meetings
  14. Material requisitions
  15. Market testing
  16. Analyze customer reactions
  17. Select salesmen
  18. Train distributors
  19. Literature to distributors
  20. Approve artwork
  21. Distribute to salesman
  22. Revise cost of production
  23. Approvals
  24. Final specifications
  25. Customer

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