Question: A direct channel exists when Multiple Choice an agent or broker brings ultimate consumers to manufacturers. an intermediary sells to other intermediaries, usually to retailers
A direct channel exists when
Multiple Choice
an agent or broker brings ultimate consumers to manufacturers.
an intermediary sells to other intermediaries, usually to retailers in consumer markets.
the producer and consumer perform numerous channel functions.
producers and end users deal with each other on a oneonone basis.
a firm reaches different buyers by employing two or more different types of channels for the same basic product.
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