please chose the write answer then briefly justified by explaining (in a 1-line sentence) your rationale for picking that choice as the answer , you may also explain your answer choice with an example to illustrate your rationale.

8. Which of the following scenarios represents horizontal channel conflict? a. a powerful wholesaler disagrees with the operating procedures of small-scale retailers operating in several channels b. a retailer in a channel disagrees on how profit margins are distributed among the other members in that channel c. logistics providers in different marketing channels disagree on distribution coverage issues in a geographic area d. a manufacturer believes that the retailer is not devoting sufficient attention to its products e. a channel member bypasses another member and sells or buys a product direct 9. John Deere Company manufactures \& markets industrial and farm equipment. The company considers these specialty-type products, so it distributes these products through its own John Deere storefronts. To extend its market footprint, the firm also utilizes few high-scale retailers in each state who sell such products. Which type of market coverage does the company use? a. intensive distribution b. extensive distribution c. selective distribution d. exclusive distribution e. concentrated distribution 10. In direct marketing, all intermediary-related functions are performed by the: a. retailers. b. wholesalers. c. producers. d. brokers and agents. e. middlemen. 11. When marketing channel members are engaged in assorting, storing, sorting, and transporting, they perform functions. a. logistical b. transformational c. facilitating d. implementing e. transactional 12. Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House Coffee in Japan - this is an illustration of in the global foods industry. a. direct marketing channel b. industrial distributor c. dual distribution system d. strategic channel alliance e. franchising operation 13. Cavindorf Pharmaceuticals Company markets its products to large retail chains who distribute the medicines and related offerings to their stores across the nation. The Company also operates its own stores in hospitals and medical complexes whereby they sell directly to customers who walk in for such purchases. This distribution strategy being used by the Company shows: a. dual distribution b. vertical distribution c. horizontal distribution d. direct distribution e. exclusive distribution 14. Hart Schaffner \& Marx makes men's suits/coats; it operates 100 menswear stores, \& performs all channel-functions. It uses: a. dual distribution. b. forward integration. c. backward integration. d. horizontal integration. e. strategic alliance. 15. When marketing channel members help with financing, grading, \& marketing research, they are performing the function. a. logistical b. transformational c. facilitating d. implementing e. transactional 23. The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, 33 TV stations, a half-dozen national cable networks, and 21 regional sports networks. Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks, Fox Entertainment Group is an example of a(n) : a. corporate vertical marketing system. b. integrated marketing system. c. contractual vertical marketing system. d. corporate horizontal marketing system. e. contractual horizontal marketing system. 24. Wal-Mart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Thus, Wal-Mart's vertical marketing system represents: a. corporate vertical marketing system b. integrated vertical marketing system c. contractual vertical marketing system d. administered vertical marketing system e. interactive vertical marketing system 25. Ace Hardware is a national that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities. a. service-sponsored retail system b. retailer-sponsored cooperative c. administered cooperative system d. manufacturer-sponsored cooperative e. wholesaler-sponsored voluntary chain 26. are commonly used in the automobile industry. With this system, the manufacturer licenses dealers to sell its cars subject to various sales and service conditions. a. Service-sponsored producer franchise systems b. Service-sponsored retail franchise systems c. Manufacturer-sponsored wholesale systems d. Manufacturer-sponsored retail franchise systems e. Administered vertical marketing systems 27. GreenGround Inc. has developed a lawn care service that will revolutionize the lawn care industry. It, however, has limited operating capital and yet, still wants a wide distribution of its new offering. Its optimal choice would be: a. develop an administered vertical marketing system in order to achieve distribution. b. establish a corporate vertical marketing system to control the distribution system established. c. open up branch offices around the country to provide the exposure he needs. d. establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale. e. establish a contractual vertical marketing system which will operate as per its terms and conditions. 28. Independent retailers, corporate chains, and contractual systems constitute the categories of retail operations classified mainly by: a. level of service. b. form of ownership. c. merchandise line. d. method of operation. e. revenue generated. 29. In wholesaling and retailing functions, the inventory approach adopters by the marketers for selecting/integrating/segregating for distribution all such products that customers \& consumers in a market segment might view as substitutes \&/or complements for each other, with the objective of maximizing sales and profits for that set of products, is called: a. efficient consumer response. b. automatic reordering. c. electronic data interchange. d. category management. e. synergistic ordering. MKTG 603 BQ2 Name: 1. Schwan's Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called a: a. direct channel. b. indirect channel. c. facilitated channel. d. customer-service channel. e. truck jobber channel. 2. International Products, a Burlington, New Jersey, firm that sells industrial cleansers and lubricants wanted to sell its product to factories, hospitals and labs in China, but it did not have the necessary expertise. As a result International Products hired Asia Marketing \& Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing \& Management is an example of a(n): a. agent. b. wholesaler. c. disintermediary. d. retailer. e. industrial distributor. 3. CPW is the food industry's first designed to be a global business. It joined the cereal manufacturing and marketing capability of one organization (General Mills) with the distribution clout of the other organization (Nestl) to generate efficient channel functioning capabilities. a. dual distribution partnership b. multi-channel distribution c. cooperative distribution channel d. strategic channel alliance e. bilateral trade agreement 4. Which of the following business chains reflects multi-channel marketing for firm X to reach its market? a. using a traditional retail channel, and adding another retailer into this channel b. using a traditional retail channel, and using a retailer and wholesaler in another channel c. two or more intermediaries in its channel d. using a wholesaler who passes on products to the retailer in the channel to conduct multiple transactions e. using the internet/e-commerce as its distribution strategy 5. Organization O receives majority of its components/sub-assemblies for manufacturing from Vendor V who happens to be one of its main upstream suppliers. Organization O now decides to buy out Vendor V for exercising greater control over costs, quality & delivery dependability. This strategic business move by Organization O to absorb its upstream Vendor V is termed as: a. forward vertical integration b. forward horizontal integration c. backward vertical integration d. backward horizontal integration e. distribution channel allegiance 6. Indirect Channels for consumer goods: a. occur when one firm's marketing channels are used to sell another firm's products. b. include producers and end-users dealing directly with each other to perform respective channel functions. c. include intermediaries that are between the producer and consumer to perform numerous channel functions. d. are contractual arrangements for absorbing downstream retail channel intermediaries to reach targeted buyers. e. are accurately described by none of the above. 7. An organization selling home appliances has been operating for years using traditional retail channels. However, with the diffusion of e-commerce, consumers may be able to now buy merchandise directly from the organization, thereby avoiding the retailers. If the organization adopts selling via e-commerce, this act of may pose potential channel conflict. a. transactional function b. horizontal integration c. horizontal innovation d. cross-docking e. disintermediation 16. Robert Mondavi Corp. buys satellite images from NASA to spot problems in its vineyards and aims to push those images out over a(n) to its independent growers. Such information transmittal between the marketing channel intermediaries via this web-based network gets Mondavi to help growers avoid potential vineyard problems, thereby improving the grapes that it buys from them. a. Extranet b. Customized Search \& Analysis c. Electronic Downloadable Information d. Database Management System e. Entrepreneurial Internet 17. Buyers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco. Most are then drop-shipped to buyers directly; while, some do still transmit through Cisco's regular marketing channels. The individuals who monitor these transactions \& vendor relationships for optimizing cost-effective and timely marketing performance are engaged in: a. supply chain management. b. total distribution cost management. c. point-to-point management. d. just-in-time management. e. materials handling. 18. Marketing Logistics activities pertain to organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of-consumption with the main objective to: a. satisfy customer requirements. b. create maximum profit. c. maintain organizational culture. d. eliminate all competition. e. none of the above. 19. Johnson Controls can receive an order for automobile seats from Ford and deliver the order 4 hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. As used by Johnson Controls, logistics: a. creates utility for Ford. b. increases Ford's inventory. c. increases the number of steps in the value proposition. d. includes the role of Johnson controls as a drop shipper. e. does not influence Ford's supply chain. 20. MachineTools.com sells grinders, boring mills, and engine lathes. The website has listed goods from over 700 machinery manufacturers, 2,500 distributors of new equipment, and 650 dealers of used inventory for sale at the website. MachineTools.com relies on a well-established channel of manufacturers, distributors, and machinery dealers to provide the merchandise that is sold through this: a. internet distribution channel. b. electronic marketing channel. c. virtual marketing channel. d. consumer-responsive channel. e. product-driven channel. 21. Mail order selling, catalog sales, telemarketing, \& internet marketing are whereby firms offer consumers to buy products by interacting with various advertising media, promotions, \& little salesforce intervention. a. indirect channels. b. direct marketing channels. c. impersonal marketing channels. d. channel bypass marketing. e. direct channels. 22. Which of the following statements about marketing channel intermediaries is true? a. The most precise terms used to describe channel intermediaries are dealer and distributor. b. A retailer sells to business markets. c. An agent has no legal authority to act on behalf of a manufacturer. d. A wholesaler is an intermediary who sells to other intermediaries. e. A broker is a synonym for a dealer