Question: A direct marketer is planning to calculate LTV. He has revenue and cost data. He also needs to: Specify all technology revenues Adjust for the

A direct marketer is planning to calculate LTV.

A direct marketer is planning to calculate LTV. He has revenue and cost data. He also needs to: Specify all technology revenues Adjust for the net present value (NPV) O Include non-responding prospects O All of the above (a-c)

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