Question: a. Discuss a recent purchase noting the pre-purchase awareness, pre-purchase brand consideration, purchase or behavioral engagement, and post purchase noting how a company could enhance

a. Discuss a recent purchase noting the pre-purchase awareness, pre-purchase brand consideration, purchase or behavioral engagement, and post purchase noting how a company could enhance each.

b. Are Likes better than Reach/Impressions? Why?

c. What social media platform do you project will become the most important to marketing managers in the next 12-24 months? Why?

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