Question: A) Discuss the difference between licensing and franchising as an entry mode. Which one offers higher level of control (from the perspective of a multinational

A) Discuss the difference between licensing and franchising as an entry mode. Which one offers higher level of control (from the perspective of a multinational enterprise).

B) After years of court disputes over management of the company that controls the McDonald's restaurants in northern and eastern India, McDonald's said Monday it terminated franchise agreements with Connaught Plaza Restaurants Pvt. Ltd., bringing to an end a 22-year-old arrangement.

McDonald's problems are an example of _________?

1- Market Failure

2- High transaction Cost

3- Appropiation Concerns

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