Question: a) Discuss the SEVEN (7) steps in the segmentation process. b) Differentiate between single-segment concentration and individual marketing. Give an example for each segment.

a) Discuss the SEVEN (7) steps in the segmentation process.

b) Differentiate between single-segment concentration and individual marketing. Give an example for each segment.

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a Seven steps of segmentation can be described as follows Step 1 Needsbased segmentation Grouping customers into segments based on similar needs and b... View full answer

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