Marketing planning begins with formulating an offering to meet the targeted customers’ needs or wants.

a) Explain how products can be classified according to spending behaviours. Support your answer with a relevant example for each category.

b) Discuss FOUR (4) types of product differentiation that can be implemented by the company. Support with a relevant example for each type of product differentiation.

Answer rating: 100% (QA)

a Consumer spending can be categorized according to spending behaviors Convenience goods are purchased regularly and with less effort There are three types of convenience goods Staples which are consu... View the full answer