Question: ( a ) Does Airborne have a clear business strategy vis - - vis its rival firms such as Federal Express and UPS? Why or

(a) Does Airborne have a clear business strategy vis--vis its rival firms such as Federal Express and UPS? Why or why not? (b)Use the value chain framework to discuss how Airbornes activities relate to its business strategy (or not); (c) Can Airbornes business strategy be easily imitated by rival firms? Why or why not?

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