Question: a. Explain in detail: the differences between value-based pricing and cost-based pricing. (2 marks) b. Explain the steps of value-based pricing and cost-based pricing. Use

a. Explain in detail: the differences between value-based pricing and cost-based pricing. (2 marks) b. Explain the steps of value-based pricing and cost-based pricing. Use figures if needed. (4 marks)

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