Question: a. Explain the 3 main factors that explain why or why don't consumer's make sustainable consumption choices? (10 marks) b. What can marketers do to

a. Explain the 3 main factors that explain why or why don't consumer's make sustainable consumption choices? (10 marks)

b. What can marketers do to mitigate these factors and encourage consumer's to make sustainable purchase decisions? (10 marks)

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